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Setting up a new Amazon SES (BYO) email sender profile

Tejaswini Raghupathi
Tejaswini Raghupathi
  • Updated

An email sender profile manages your email sending configuration. This article outlines how to set up a sender profile for Amazon SES (BYO) email sending in the platform.

This article applies to sender profiles using Amazon SES (Bring Your Own).

Prerequisites

  • An active AWS account with SES access. Learn more about how to connect your Amazon SES account.
  • Completed AWS setup steps: SES identity verification, Configuration Set, SQS queues, and SNS subscriptions
  • Administrative access to updating your domain’s DNS records
  • A domain or subdomain for email sending

Creating a sender profile

Setting up a customer managed SES sender profile takes you through four steps: Details, Amazon SES configuration, Sender email setup, and Additional email settings. Activation happens from the last step.

Details

Configure basic settings for this sender profile.

  • Profile name: internal display name.
  • Sender profile API name: the API-facing identifier, auto-suggested from the profile name. 
  • Description: optional internal note.
  • Category: Marketing or Transactional. Category determines opt-out settings and compliance handling for this sender profile.

Amazon SES configuration

Copy these details from your AWS account. They must match exactly what you have set up in AWS before you proceed.

  • Amazon SES identity domain
  • Configuration set name
  • SQS event queue name
  • AWS region
  • AWS credential: select the stored credential (shown by its Credential API name) that will be used to assume your IAM role.

Sender email setup

Configure your sender name and sender email username. The domain portion is fixed to your verified identity domain. A live preview shows how the sender will appear to recipients.

Additional email settings

Set optional default CC addresses, BCC addresses, and a reply-to address for emails sent from this profile.

Working with a draft

While creating a sender profile you can save your progress and come back later, or delete an in-progress draft entirely.

  • Save & finish later: available on every step after Details. Takes you back to the sender profiles list, where the profile appears with a Draft status until you finish and activate it.
  • Previous: steps back to the prior step in the wizard. If the current step has unsaved changes, you'll be prompted before leaving — only steps you've already completed are saved, so the step you're currently on will need refilling if you leave without saving.
  • Delete draft: the trash icon next to Save & finish later lets you permanently delete the in-progress draft. This is not the same as deactivating a live sender profile — see Navigate an email sender profile page (Amazon SES BYO).

Activation

Once all required fields are filled across the four steps, the Activate sender profile button enables on the Additional email settings step. Clicking it runs a connection check against your AWS account.

You're taken to the sender profile view page either way, with confirmation of whether activation succeeded or failed. If it failed, see Amazon SES (BYO) connection status and troubleshooting to resolve it.

Next steps

After activation, you can:

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