Introduction to Sender Profiles
Sender Profiles help you manage your sending reputation and deliverability across all messaging channels from one central place.
What is a Sender Profile?
A sender profile is the identity that you use to send communications to customers. Each profile controls:
- Your sender identity: The name and address customers see
- Your message channel
- Your sending provider: Use our built-in services or connect your existing provider
- Your sender health: Overview of your sender reputation, delivery rates and engagement metrics. (Only available on our built-in providers)
Why use Sender Profiles?
- Stay compliant – track opt-outs, verify sending domains and sender ID registrations to meet provider requirements
- Protect your sender reputation - monitor bounce rates, spam complaints and engagement to keep your sender health in check.
- Stay flexible - start quickly with our built-in provider or connect your existing email setup. Easily manage multiple profiles across brands and regions.
- Track performance centrally - see standardised delivery events and detailed error messages all in one place, or activity sync reporting in your own systems.