How to
Generate email unsubscribe link node

The Generate email unsubscribe link action creates a single merge field that contains all of the tracking keys from an Email unsubscribe trigger node.

This merge field can be used to add an unsubscribe link to the body of any email messages that require unsubscribe support.

Unsubscribe flow

The unsubscribe flow you want to use is selected by choosing an option from the Unsubscribe flow drop-down list.

Selecting an option populates the node with the tracking key values from the selected unsubscribe flow.

Map tracking keys

Map these keys to the matching values from your custom record system by entering a value in the corresponding row.

To use the link in your email, simply copy the merge field from this node and use it as the URL for the Unsubscribe keyword in your email body.

When a recipient chooses to unsubscribe, they’ll be asked to confirm, and if they choose to proceed the records you’ve chosen in your unsubscribe flow will be updated in your system of record.