The Email unsubscribe trigger node is used to start a Pendula flow when a recipient clicks an unsubscribe link in an email.

Tracking keys

The information contained in the link is defined by adding tracking keys in the Settings tab.

You can enter up to 10 tracking keys to help you identify who requested the unsubscribe, and the email that triggered the request.

For example, a ContactID is often used to identify the CRM record that matches the recipient.

These values become available to the Generate email unsubscribe link node, which creates the link you add to emails that require unsubscribe support.

The values are also available as merge fields in subsequent nodes in the flow, so you can update the values in your system of record to process the request.

Landing page

When a recipient clicks an unsubscribe link within the body of the email, they are taken to a landing page where they can confirm the request to unsubscribe. This prevents the recipient from being accidentally unsubscribed if they clicked the link by mistake.

If the recipient chooses to confirm this action, a confirmation page is displayed to confirm that the unsubscribe request has been actioned.

The text for these pages can be customised on the Landing page tab.

To update the text, enter the desired changes then click Save.

You can review how the changes will look to the recipient by clicking the Preview landing pages link.

After you have configured your trigger node, add the nodes you need to update your customer records, and activate the flow. The values in your Email unsubscribe trigger node are now available to use in the Generate email unsubscribe link node, in any email flows that require unsubscribe links.

You can create as many unsubscribe flows as you need to support different brands, campaigns or territories.