How to
How to process email unsubscribe requests

Processing email unsubscribe requests in a timely manner is essential to complying with marketing regulations and maintaining a good sender reputation score.

Pendula’s powerful unsubscribe features make it easy to process these requests. Whether you’re working with a single brand, or multiple brands across different regions, the ability to support more than one unsubscribe flow means you can quickly configure our system to match your unsubscribe needs.

Single brand example

To manage unsubscribe requests for a single brand, simply create one Unsubscribe flow using our Email unsubscribe trigger.

This flow will handle all of your email unsubscribe requests, confirm the request with the customer, and update the customer record in your system as soon as an unsubscribe request comes in.

You can reference this single flow in as many email campaigns as you need, through the Generate email unsubscribe link action.

Unsubscribe links can contain all of the information you need to identify

• who made the unsubscribe request
• which email they were looking at when they made the request
• which email flow the email was sent from

and any other information you need to track the success of your email campaigns.

Multi brand example

If you’re operating with multiple brands, or in multiple regions, you can set up multiple unsubscribe flows to handle brand and regional variations, and even to update different CRMs.

When you create your email flow, you can quickly select the appropriate unsubscribe flow for the campaign from the drop-down list in the Generate email unsubscribe link action.

Use flow tags to manage the different flows and regions, so you can quickly identify and update flows as required if the unsubscribe requirements for a particular region change.