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Can I use a dedicated IP address to send emails from Pendula?

Jermaine Issa
Jermaine Issa
  • Updated

Yes, you have the option to use a dedicated IP address for sending emails from Pendula. However, there are important considerations to weigh when deciding if it’s the right choice for you:

Advantages of Using a Dedicated IP:

  • Control Over Sender Reputation: A dedicated IP offers full control over your sender reputation, preventing any impact from other users’ sending activities.
  • Consistency with High Volume: If your email strategy involves a stable and high volume of emails, a dedicated IP can aid in building and maintaining a strong sending reputation.
  • Industry-Specific Compliance: Dedicated IPs are ideal for organizations with specific compliance requirements, offering necessary isolation.

Considerations Against Using a Dedicated IP:

  • IP Warm-Up Requirements: New dedicated IPs demand a deliberate warm-up process to gradually build a positive sending reputation.
  • Management of Reputation: With a dedicated IP, you'll be responsible for monitoring and managing your IP's reputation.

When to Use the Default Sending Pool:

  • Low Volume and Infrequent Sending: For senders with low volume or sporadic sending patterns, the default sending pool is more efficient. Reputation management is handled by us through monitoring of spam complaint and bounce rates.
  • Simplified Sending Management: If ease and simplicity are priorities, using the default pool allows you to leverage our managed reputation without additional responsibility.
  • Irregular Email Campaigns: If you’re experimenting with new campaigns or have irregular email sending requirements, use the default pool to avoid dedicated IP management complexities.

Regardless of whether you choose a dedicated IP or the default sender pool, please note that all Pendula tenants will be subject to limits on sending rates, spam complaint rates, and bounce rates to ensure high deliverability and compliance standards.

If you’re considering a dedicated IP, please discuss your needs with your Account Manager. They will help ensure that you make the best choice for your email sending strategy.